About
Monday, July 21, 2014
#1 Facebook:
·
To get engage with more and more users through
attractive post, photos and videos posting.
·
It allows users to search for new and excited
deals and offers.
·
It becomes easier to join social group for likes
and dislikes.
·
It helps to get connected to our business
through discount priced deals.
·
It helps in building up successful business in
terms of targeted audience.
#2 Google +
+1 is the best way to promote pages on your website that
will directly lead users to recommend your page.
·
It helps to enlarge our business by offering
special deals and discounts.
·
Higher our content which likely to appear in
Google Search results.
·
More qualified traffic to our website through
attractive post.
·
Promoting through Google+ page means updating it
frequently say on daily basis by uploading photos, posting and sharing your
content.
#3 Twitter
·
Allows twitter users to discuss ideas, post
news, ask questions and share links.
·
Targets a wide audience.
·
Improves business reputation and client base
with least use of advertising.
How to Promote in
Facebook, Google+ and twitter:-
·
Posting content like post, photos, videos on
daily basis
·
Creating Events,
Contest, discount, quiz or other promotion
·
Group Post & Activities
·
Facebook applications or widgets like Twitter,
Apple, Android, YouTube, and Google+
·
Ask a hypothetical question
·
Posting a mystery photo
·
There are several sites to increase the Facebook
likes, Twitter and Google+ followers.
Target & Benefits
for Facebook, Google+ and twitter:-
·
To get genuine customers/visitors who will like
our deals and offers and they will follow us on daily basis for your future
business posts.
·
To provide visitors full information regarding
our cheapest flight deals.
·
To interact with customers directly and ask them
for feedback / suggestions regarding our services.
·
By creating a Facebook business page, Google+
Business page and twitter profile one can easily get connected for our services
without waiting for Friend Requests get accepted.
·
Search Engine also likes social media content
based sites which may help to get you the right audience. By sharing our
information into these sites, it gets indexed into the Search Engines quickly
& easily which helps to generate huge traffic to our social media site
·
Engagement with people in your circle helps in
promotion through Google+.
·
Use #tags (hash tags), since every hash tag on
Facebook creates its own unique URL.
ON- Page Activities:-
Meta Tags -
- Meta Title (Page Titles) – It includes the main keywords for a particular page.
- Meta Descriptions - It is relatively short, containing a number of specific keywords and tells the search engine “The web page is what about!”
- Meta Keywords - Use relevant keywords and tags.
URL Optimization/URL Structure - URL Structure must be search engine friendly URLs.
Body Tags (H1, H2, H3, H4, etc.) - Used for subsequent headings to make keyword rich headlines.
Keyword Density - It must be 2-5%.
Alt Optimization (Image SEO) - We may improve our site SEO by using Alt Text and Descriptions for images, making them even more useful with SEO.
Internal Linking - It makes easier for visitors to navigate around our site and find all of our content, but it also ensures that our site gets properly crawled allowing the search engines to find all of the pages.
Content Optimization - Quality of content on page matters a lot to improve the visibility in Search Engine. It must be unique on each every page of the website.
Robots tags - <Meta Name="ROBOTS" Content="INDEX, FOLLOW">
Robot.txt -User-agent: *
Disallow: /
OFF-Page Activities:-
We need to do Off- Page activities in SEO to create link (backlinks), to increase traffic by targeting right audience, to create the content for likely Clients. In Off-page SEO, Link building is the best way to create linking from trusted web pages.
Currently, we are doing the following activities in SEO Off- Page:-
- Blogging
- Directory Submission
- Social Bookmarking
- Article Submission
- Classifieds Submission
- Blog Directory
- Blog Bookmarking
Conception for Social Networking Sites:-
- Stumbleupon
- Digg
Photo Sharing:-
- Flickr
- Photobucket
- Twitpic
Video Promotions:-
- YouTube
- Vimeo
- DailyMotion
- Twitch
- MetaCafe
Business Reviews:-
- Sitejabber
- Judysbook
- Tripadvisor
Guest Blogging
Commenting
Local Listings
Forum Postings
Search Engine Submission
Tuesday, April 1, 2014
Matt Cutts Senior Google Engineer who handle's Webspam team
and leads with the search quality team on SEO (search engine optimization)
issues. According to him, Search engine "Google" treats hyphens(-)
and Underscores (_) differently from one another. We must use dashes in Urls in
spite of underscores. Since, hyphen only separate two words but underscore
makes easier for users to identify that your webpage is what about.
Matt Cutts's video about underscores in URLs:
For example:
If your Url contains Underscores (_) how_google_hummingbird_search_algorithm then Google Search Engine
will read it as howgooglehummingbirdsearchalgorithm,
but if use hypens(-) hen Search Engine will treat
it as different words like as how-google-hummingbird-search-algorithm.
It willl look like as
instead of
http://www.ebaseseo.com/2014/03/how_google_hummingbird_search_algorithm.html
One more thing it is not limited
to Urls only but it also affects image alt tags. To check whether your
website's URLs use underscores or not. http://www.woorank.com/
Monday, March 31, 2014
When Google revels Google Hummingbird’s Search Algorithm
Update then Matt Cutts spent his one hour and twenty minutes into the video and
said "Hummingbird effects 90% of all searches but usually to a small
degree because we are saying, this particular document isn't really about what
the user is searching for."
Hummingbird search algorithm is not for SEO, it's for Search
Engines mainly for Google. It doesn’t impact SEO that much and it is rolled out
to tackle out multifarious queries particularly queries in a brand new and intellectual
way. It is named for the speed and accuracy of the tiny bird. It simply says
that:
- · Fresh, Unique and attractive content is still important and rich.
- · Do proper SEO and get all reasonable back links.
- · Place keywords with awareness in your content
Google Hummingbird’s Search Algorithm Update says that its
main objective is to make available results that actually answer the question
or the users search query.
Friday, March 28, 2014
Content Management System is a platform of software
application which is used to manage, create, customize information and data for
any website directly on a network, internet or run manually on your system. In
recent scenario, use of CMS has become a widespread all over the world because
it helps in quick creation of powerful websites and also we do not need any
sort of high level of programming language knowledge to build a webpage. CMS has divided into two main kinds:
#1 Proprietary CMS
#2 Open Source CMS
1. Proprietary CMS
Proprietary CMS means one will need a license to use any CMS
application. But in most of the cases, even license holders can be prohibited with
the issue for duplicating the CMS and creating modifications to that
application until and unless user will not acquire a more high-priced developers
license.
CMS must run properly wherever you use because in most of
the cases proprietary CMS only works when the website you put together with them
is hosted with the CMS owner.
For example: You may see "Build yourself" or
"Live".
If you are creating a website yourself with their tools then
that webpage/website will not work for longer. Because in future, if you will
ever try to move your domain somewhere else, the website that you have created
in proprietary Content Management System application may be converted to another format.
2. Open Source CMS
Open Source (OS) CMS can be run on a scripting language like
as php that can be imbedded into HTML such as WordPress, Joomla, and Drupal.
One do not need to purchase a license to use OS CMS.
* Easier to use
* Cheaper
* No Licence
* No Upgradation Fees
* No Contracts / No Long-term commitment
We do not need to appoint a developer for OS CMS since there
are so many free modules, plug-ins, and complimentary tools. Also, countless free
templates and themes.
Wednesday, March 12, 2014
As we all know that Facebook CEO Mark Zuckerberg crack $19
billion deal (INR 1,16,000 Crore) with and Jan Koum, the CEO of WhatsApp last
month.
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According
to articles of Economic Times it has to get authorization from Competition Commission of
India (CCI) first which plays an important role in market place.
Facebook is the world's largest social networking site
having around 1.2 billion members globally while WhatsApp have 450 million
users worldwide. WhatsApp is fast-growing mobile-messaging start-up and it is a
raised area where users are allowed to exchange messages and files (Images,
Audio, Videos etc.) through mobile phones free of telecom charges.
Being the world's largest social network Facebook give the
impression of being the ways to enhance its reputation, popularity, especially
among a younger crowd. Acc to Zuckerberg and Koum, this deal would help in
enhancement of development and user engagement across both companies.
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