Tuesday, April 1, 2014

Google Recommend To Use hyphens (-) instead of Underscores (_)

Tuesday, April 1, 2014 by Astha Jain · 0

Matt Cutts Senior Google Engineer who handle's Webspam team and leads with the search quality team on SEO (search engine optimization) issues. According to him, Search engine "Google" treats hyphens(-) and Underscores (_) differently from one another. We must use dashes in Urls in spite of underscores. Since, hyphen only separate two words but underscore makes easier for users to identify that your webpage is what about.




Matt Cutts's video about underscores in URLs:

For example:
If your Url contains Underscores (_) how_google_hummingbird_search_algorithm then Google Search Engine will read it as howgooglehummingbirdsearchalgorithm, but if use hypens(-) hen Search Engine will treat it as different words like as how-google-hummingbird-search-algorithm.

It willl look like as
instead of
http://www.ebaseseo.com/2014/03/how_google_hummingbird_search_algorithm.html


One more thing it is not limited to Urls only but it also affects image alt tags. To check whether your website's URLs use underscores or not. http://www.woorank.com/

Monday, March 31, 2014

How Google Hummingbird Search Algorithm Update Impact On SEO

Monday, March 31, 2014 by Astha Jain · 0

When Google revels Google Hummingbird’s Search Algorithm Update then Matt Cutts spent his one hour and twenty minutes into the video and said "Hummingbird effects 90% of all searches but usually to a small degree because we are saying, this particular document isn't really about what the user is searching for."

Google Hummingbird Update


Hummingbird search algorithm is not for SEO, it's for Search Engines mainly for Google. It doesn’t impact SEO that much and it is rolled out to tackle out multifarious queries particularly queries in a brand new and intellectual way. It is named for the speed and accuracy of the tiny bird. It simply says that:

  • ·         Fresh, Unique and attractive content is still important and rich.
  • ·         Do proper SEO and get all reasonable back links.
  • ·         Place keywords with awareness in your content


Google Hummingbird’s Search Algorithm Update says that its main objective is to make available results that actually answer the question or the users search query.

Friday, March 28, 2014

Basics of CMS: Content Management System

Friday, March 28, 2014 by Astha Jain · 0

Content Management System is a platform of software application which is used to manage, create, customize information and data for any website directly on a network, internet or run manually on your system. In recent scenario, use of CMS has become a widespread all over the world because it helps in quick creation of powerful websites and also we do not need any sort of high level of programming language knowledge to build a webpage. CMS has divided into two main kinds:

#1 Proprietary CMS
#2 Open Source CMS

                                                  
1. Proprietary CMS
Proprietary CMS means one will need a license to use any CMS application. But in most of the cases, even license holders can be prohibited with the issue for duplicating the CMS and creating modifications to that application until and unless user will not acquire a more high-priced developers license.
CMS must run properly wherever you use because in most of the cases proprietary CMS only works when the website you put together with them is hosted with the CMS owner.
For example: You may see "Build yourself" or "Live".
If you are creating a website yourself with their tools then that webpage/website will not work for longer. Because in future, if you will ever try to move your domain somewhere else, the website that you have created in proprietary Content Management System application may be converted to another format.

2. Open Source CMS
Open Source (OS) CMS can be run on a scripting language like as php that can be imbedded into HTML such as WordPress, Joomla, and Drupal. One do not need to purchase a license to use OS CMS.
* Easier to use
* Cheaper
* No Licence
* No Upgradation Fees
* No Contracts / No Long-term commitment
We do not need to appoint a developer for OS CMS since there are so many free modules, plug-ins, and complimentary tools. Also, countless free templates and themes.

Wednesday, March 12, 2014

Facebook - Whatsapp Deal $19 billion

Wednesday, March 12, 2014 by Astha Jain · 0

As we all know that Facebook CEO Mark Zuckerberg crack $19 billion deal (INR 1,16,000 Crore) with and Jan Koum, the CEO of WhatsApp last month.


According to articles of Economic Times  it has to get authorization from Competition Commission of India (CCI) first which plays an important role in market place.



Facebook is the world's largest social networking site having around 1.2 billion members globally while WhatsApp have 450 million users worldwide. WhatsApp is fast-growing mobile-messaging start-up and it is a raised area where users are allowed to exchange messages and files (Images, Audio, Videos etc.) through mobile phones free of telecom charges.

Being the world's largest social network Facebook give the impression of being the ways to enhance its reputation, popularity, especially among a younger crowd. Acc to Zuckerberg and Koum, this deal would help in enhancement of development and user engagement across both companies.

Thursday, January 23, 2014

Basics Of Good Content Marketing Strategy for B2B Services

Thursday, January 23, 2014 by Astha Jain · 0

In recent scenario, few things comes in my mind like as Are writers confrontational with content growth and enlargement? Content writers must have a petite thing in their mind if he/she is trying to write a content out of the box you just need fresh mind and innovation ideas.




As we all aware of Content marketing Strategy whose efforts plays a simultaneously role in supporting SEO ( Search Engine Optimization) and SMO (Social Media optimization) to one's website. Before writing any Great Content, writer must assure that content must be that specific and pioneering about the topic which a reader is looking for! It should have clear ideas about the subject matter.



Capture the attention whoever coming to your blog or reading it by keeping them interested about the topics which you are about to write. You may assure your reader that everything you are creating has a strong call to action.


# As you are writing every content for your audience. So, coming up with original facts will be more effective in content strategy.
# Don't forget to target key terms.
# Placing some Guest Blog Post is the enormous proposal for a content writer.
# Have a look to the opportunities before going beyond in writing any sort of content.
# If you've already got a topic in mind, then I recommend to do a research on it. For that purpose, you can use Google Keyword Planner which provides you concepts related to your core thought.

# Try to create high quality content that must engaged people to your blog as well as website also. If you will look at any sort of successful business online site, then you will observe that they are providing information on their regular basis.

# After writing a content, you should help your customers by focusing to resolve a soreness of the reader from tip to end.

Wednesday, January 22, 2014

Tips for Online Reputation Management: 2014

Wednesday, January 22, 2014 by Astha Jain · 0

One should have an idea about that what people are finding about their brand after Googling you on search engine?

If someone want to know about your products and services then no doubt he/she will go to search engine like as Google, Bing, Yahoo MSN and so on to know more about your product and brand. So, for that I recommend you to go for SMO (Social Media Optimization), Social Networking Sites and Social Media Marketing for all the businesses of your products and banding purpose. Since, branding yourself is the first thing that comes in the mind of every person and of course for that purpose people will Google your brand, products and services.



Making use of social media marketing to broaden the phrase of your brand is called Online Reputation Management (ORM). It is the part of SEO which includes the enhancement of branding of any sort of product, an individual or a service. Management of online reputation and positive results in the search engine has become the most important part in today's' scenario. As we all aware of the thing that branding is everything now a days. Internet marketing, Social Media Marketing and Social Networking Sites can improve and boost your reputation and branding online. There is a check list of ORM before going beyond that you must follow:

1. Check If someone is ruining your Brand by posting negative reviews about your product and services. You also need to research who posted the negative comment about you. You just have to Google your brand/product name & reviews then you will get the Google results for example:


2. Check the reviews on online review sites (i.e., Yelp, Ripoff Report, Judysbook etc) which can help you in getting higher ranking in Search Engine or vice-versa. There are a number of sites where people can find online reviews regarding your brand posted by your customers or may be your competitors. Since, people will reach you after doing research through online reviews and seeing other customer feedback.

Amazon.com:- World's largest online market place. To buy any product from Amazon.com you don't have to worry about fake reviews being posted on site. It is being managed by Amazon customer account system.
Yelp.com:- It is observed that 20-30% of the reviews on this site is false and negative. Because people are posting negative reviews about their competitors on this site.
Ripoffreport.com:- Ripoff Report site is basically for posting complaints regarding any sort of a product, service or individual.
Trip Advisor:- If someone is planning a trip and he/she is going to book a 5 star hotel or a highly class hotel for himself then surely that individual will find online reviews before going beyond. Trip Advisor is the largest site for hotel reviews and millions of reviews are there posted throughout their site.
Zomato.com:- It is basically for finding online reviews any kind of Restaurants & Nightlife, Catering all around.

Now question arises in mind what if someone is finding any false information about you and your brand and how to delete them? Then I will say that you cannot delete any kind of negative review, you can only improve your Online Reputation in short you can improve that how you look online. As removing wrong information from Search Engine such as Google, Bing has become more important  than ever because it is destroying your branding.

A part of Social Media and Social Networking can help you a lot in boosting up your business, branding, products and services. Secure your brand and products on major social networks, create a Brand blog on a different domain and update it on daily basis and track your performance. The benefits of setting up a separate domain for your blog is that you would be able to rank it well in the search results for your brand name.