In recent scenario, few things comes in my mind like as Are writers confrontational with content growth and enlargement? Content writers must have a petite thing in their mind if he/she is trying to write a content out of the box you just need fresh mind and innovation ideas.

As we all aware of Content marketing Strategy whose efforts plays a simultaneously role in supporting SEO ( Search Engine Optimization) and SMO (Social Media optimization) to one's website. Before writing any Great Content, writer must assure that content must be that specific and pioneering about the topic which a reader is looking for! It should have clear ideas about the subject matter.

# Placing some Guest Blog Post is the enormous proposal for a content writer.

# Have a look to the opportunities before going beyond in writing any sort of content.

# If you've already got a topic in mind, then I recommend to do a research on it. For that purpose, you can use Google Keyword Planner which provides you concepts related to your core thought.

# Try to create high quality content that must engaged people to your blog as well as website also. If you will look at any sort of successful business online site, then you will observe that they are providing information on their regular basis.

# After writing a content, you should help your customers by focusing to resolve a soreness of the reader from tip to end.

One should have an idea about that what people are finding about their brand after Googling you on search engine?

If someone want to know about your products and services then no doubt he/she will go to search engine like as Google, Bing, Yahoo MSN and so on to know more about your product and brand. So, for that I recommend you to go for SMO (Social Media Optimization), Social Networking Sites and Social Media Marketing for all the businesses of your products and banding purpose. Since, branding yourself is the first thing that comes in the mind of every person and of course for that purpose people will Google your brand, products and services.

Making use of social media marketing to broaden the phrase of your brand is called Online Reputation Management (ORM). It is the part of SEO which includes the enhancement of branding of any sort of product, an individual or a service. Management of online reputation and positive results in the search engine has become the most important part in today's' scenario. As we all aware of the thing that branding is everything now a days. Internet marketing, Social Media Marketing and Social Networking Sites can improve and boost your reputation and branding online. There is a check list of ORM before going beyond that you must follow:

1. Check If someone is ruining your Brand by posting negative reviews about your product and services. You also need to research who posted the negative comment about you. You just have to Google your brand/product name & reviews then you will get the Google results for example:

2. Check the reviews on online review sites (i.e., Yelp, Ripoff Report, Judysbook etc) which can help you in getting higher ranking in Search Engine or vice-versa. There are a number of sites where people can find online reviews regarding your brand posted by your customers or may be your competitors. Since, people will reach you after doing research through online reviews and seeing other customer feedback.

Amazon.com:- World's largest online market place. To buy any product from Amazon.com you don't have to worry about fake reviews being posted on site. It is being managed by Amazon customer account system.

Yelp.com:- It is observed that 20-30% of the reviews on this site is false and negative. Because people are posting negative reviews about their competitors on this site.

Ripoffreport.com:- Ripoff Report site is basically for posting complaints regarding any sort of a product, service or individual.

Trip Advisor:- If someone is planning a trip and he/she is going to book a 5 star hotel or a highly class hotel for himself then surely that individual will find online reviews before going beyond. Trip Advisor is the largest site for hotel reviews and millions of reviews are there posted throughout their site.

Zomato.com:- It is basically for finding online reviews any kind of Restaurants & Nightlife, Catering all around.

Now question arises in mind what if someone is finding any false information about you and your brand and how to delete them? Then I will say that you cannot delete any kind of negative review, you can only improve your Online Reputation in short you can improve that how you look online. As removing wrong information from Search Engine such as Google, Bing has become more important  than ever because it is destroying your branding.

A part of Social Media and Social Networking can help you a lot in boosting up your business, branding, products and services. Secure your brand and products on major social networks, create a Brand blog on a different domain and update it on daily basis and track your performance. The benefits of setting up a separate domain for your blog is that you would be able to rank it well in the search results for your brand name.

Social Media Optimization (SMO) involves a number of social media channels to boost the awareness of your business. In other words, we may say that it is done for branding purpose. It involves Social Bookmarking and Social News Sites such as Reddit, Folkd, Newvine, Slashdot, Delicious and so on. Social Networking Sites such as Facebook, Twitter, LinkedIn and RSS feeds, Video, PPT sharing and blogging sites also plays a vital role in SMO.

How SMO can drive traffic to your website?

In my opinion, Good SMO can help you more in generating traffic to your site because if you are sharing you url or links across social media and social networking sites then you are people letting know awareness of the product and brand.

How social networks can rank pages in the search engine result pages SERP?

As we aware of the information that SMO is growing to be an imperative fraction of SEO. Search Engine such as Google, Bing, Yahoo MSN are more and more exploiting  the approval of users for social media and social networking sites such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages.

7 Steps to SMO

#1 Reputation

#2 Engagement

#3 Authority

#4 Leadership

#5 Social

#6 Media

#7 Optimization

Now a days, 3 main things to which search engine and user gives importance to:

1. Blogging sites such as Quora.com, About.me, itimes.com, Tumblur.com are engaged in recreation of Link-Building through Social networking sites.

2. Consequently, Guest Blogging through which you can get free targeted traffic to your blog. Myblogguest is the best site for guest blog posting.

3. Google+ As Google plus is an important tool for SEO. Since it is having millions of active users so there is huge potential to go into. Google +captures much more such information by simply measuring+1’ing, sharing and commenting on the social  network.

In 2010, there was a time when a link scheme was set to scored number one rankings in search engines like as Google, Yahoo MSN, Bing. In 2011, Google rollout the updates that go against Google’s Webmaster Guidelines named as Google's Panda and Google's Penguin. Due to these updates SEO has been changed forever. 

As Google's Panda  aimed to lower the rank of low-quality sites/ poor quality or in other words, duplicative content website and Google's Penguin aimed was not to use black-hat SEO techniques. The main objective of Google Penguin is spamdexing. In 2013, Google's Hummingbird updated to focus on excellence of content advertising.

If 2013 has shuttered down its doors for SEO, then not to worry for the reason that 2014 makes a gesture to in favourable to re-evaluate, return and reappear SEO strategy. You just need to give a new direction for SEO in 2014 by following four ways:

# Link building is not dead. Link building that are relevant to your website& On Page Optimization.

# Create a genuine interest so that the readers would have in your site through Guest Blog Posting. As few links from highly influenced websites will have more impact than hundreds of links.

# Have a great content which must be unique, valuable, authoritative, and share-worthy as well. According to the words of Google's head webspam Matt Cutts A Little Duplicate Content Won't Hurt Your Rankings. It may be a little bit duplicate content like as 25-30 percent of the content on the website.

# As you all aware that technology/ mobile is an essential part of your life in todays' life. So, your website needs to be a mobile optimized site since it is a necessity so acquire your web pages, website fit, focused, slimmed down, and ready for a mobile push.

As Google's Distinguished Engineer Matt Cutts has said: "Succeeding in SEO will be the same as it's always been if you're doing it right – give the users a great experience."

Conclusion:

Learning a little more about SEO with great resources like Search Engine Watch and Moz is a perfect and innovative idea as trends and updates in the SEO industry are going on day by day.