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Saturday, October 30, 2010

5 main On Page optimization tips for SEO

On page SEO tips
If you are new to inbound marketing or SEO, there are certain things you’ll want to avoid when designing your site.  Doing the little things right in the beginning will save you a lot of time in the end.  This list will help you begin to get found by the search engines and in turn found by leads.
The following list is from my own personal experience building a website and are things I wish I knew then.  This is by no means a comprehensive list, but it should act as a good primer.

Mistakes to Avoid during making your site or doing on page optimization

1.  Do not use your domain name in your page title.  
Instead use keyword rich text separated by |(pipes). Put your most important keywords first.  If you want to include your company name and you have characters remaining, put it at the end.  Here is an example of a solid page title that includes the company name.  Plumbing & Heating | Emergency | South End Boston | XYZ Plumbing Company

2.  Do not make your page titles and your H1 tags drastically different. 
Here on Web 2.0 Once you’ve created your page title, make sure your URL and your H1 tags align thematically.  You don’t want them to be exactly the same, but make sure you give the search engines all the information they need to confirm what is on that page.

3. Do not make your page title and your meta description a mirror image of one another. 
The page title will be seen on your actual web page.  Your page title is essentially for the search engines and your meta description is to draw a searcher in. 
The meta description will show up in the search engines organic search results.  Think of this as your 30-second elevator pitch.  Why should the searcher click on your link? Just make sure it is fewer than 150 characters.
Below is an example of the page title and meta description you would see if you typed HubSpot in the search box.

4.  Do not include another company’s name in your blog URL. 
Blogging platforms are perfectly good services, but you don’t want your hard earned SEO credit to resolve itself with anyone but you.  It can be difficult to migrate large amounts of blog content after the fact.  That’s not to say it can’t be done, but save yourself the hassle.  Make sure you either create a sub-domain or a sub-directory right out of the gate. 
Examples of a sub-domain and a sub-directory are blog.hubspot.com or www.hubspot.com/blog.  This way you will get all the SEO juice that goes along with creating a killer blog..

5.  Do not insert images without telling the search engines what  are those images
Search engines can’t tell what images are and it just looks like blank space to them. As smart as they are, you need to direct them a little bit.
There are three ways you can do this.  The first is to use alt text when you upload the photos to describe what the image is.  Type in a few descriptive words to let those crawlers know what the image is all about.  The second way to help the search engines is to use detailed files names.  Lastly, putting a caption around the image will help too.
Hope this list of tips will get you off to a great start with your website. If there are any lessons learned that I have forgotten, please feel free to add them in the comments

1 comment:

  1. Every-time I see blogs as delicious as this because I should stop bludging and start working on mine

    ReplyDelete