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Monday, November 15, 2010

seo and Email Marketing 2.0

Email Marketing 2.0

As the techomology changes as well the web, the age of hit and miss email marketing is over. It’s time for small business owners to focus on the marketing concepts that really matter. It’s time to take email marketing to the next level with Email Marketing 2.0. E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

Email Marketing on web 2.0 is about: Sending relevant, targeted messages to all prospects and customers That’s it! The three keys of email marketing success wrapped up in one, simple concept. Now, at some point, you’ll want to examine those smaller details, like the best words to use in asubject line or how to address your contact. But for now, focus on implementing the three critical email marketing techniques and you will see a significant increase in response, sales and repeat sales.

SEO and Email Marketing

As an online marketing professional, I am often asked about how email marketing and SEO are related. It’s simple really. It’s all about acquisition.  SEO is a tool that can be used to attract the right audience to you at the right time. Globally, there are 100 billion searches being done a month. A large percentage of these searches are for informational or research purposes.  These people are researching for more information about a product or service, making this is a crucial time for you to catch the attention of these people - to educate and inform them about your product and/or services. This is an audience that is much more likely to subscribe to an email program IF they believe it will serve their research and data gathering purposes.

Advantages of Email Marketing

As just mentioned, a good email list, well run, can grow your reader loyalty. Hearing from you again and again with good content reminds readers of your value, especially if they take your advice and find it works for them. That said, the obvious reason why most people try email marketing is because it is profitable. This is because of the following attributes:
1.  Low Cost – Communicating via email has many of the advantages of traditional direct mail but with much lower costs
2.  Speed – If you need to you can get a message out to your entire list very fast
3.  Ease (both for you and the reader) – For your marketing to be a success it has to be easy for the recipient, but it helps that email marketing is easy for you too as it means you can do it yourself
4.  Push – While websites and RSS are “pull”, in that the visitor has to come to you, with email you can send your messages out, reminding and re-engaging readers
5.  Personalized – The more information you collect, the more messages can be tailored and personalized. Email also has the particularly special ability to segment, meaning you can split people off into smaller, more focused lists.
6.  Viral – It’s so easy for people to forward your message on to others, spreading further than you could alone.
7.  Tracking – Everything from how many emails were opened, through to each individual link click can be tracked, meaning you can hone your techniques and improve performance
8.  Testing – Along with tracking, you can test different subject lines, calls to action, use of images, and so on, to further improve your results
9.  Complimentary – Email, while an excellent tactic, does not replace your other marketing activities but compliments them extremely well. Combining multiple tactics can build very profitable marketing campaigns.
10.              Opt-In – Perhaps most important, the best email lists are always opt-in, meaning you have permission to contact the person. This permission is very powerful and should not be underestimated.

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