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Thursday, June 9, 2011

what is cold calling in marketing

If you are working in internet marketing or business development you can may asked for cold calling from your senior. Cold calling is in fact a key success process in all the business.

what is cold calling in marketing
Cold calling is the process of approaching targeted customers/ clients, typically via telephone, who were not expecting such calls. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person.

Within the United Kingdom, the Privacy and Electronic Communications (EC Directive) Regulations 2003 make it unlawful to transmit an automated recorded message for direct marketing purposes via a telephone, without prior consent of the subscriber.
In the Republic of Ireland, the "National Directory Database" is an index of numbers that cannot be called for the purposes of 'cold calls' and/or sales and advertising. An unsolicited marketing call to a number on the National Directory Database is a criminal offence.
Many U.S. states have enacted "Do Not Call Lists" allowing people to add their telephone number to a list that telemarketers are not permitted to contact. It is similar to the US Do Not Call List which is managed and enforced by the FTC. Similarly, Canada has the Do Not Call List which is administered by Canadian Radio-television and Telecommunications Commission.

Happy marketing to all MBI'ans and online marketers


  1. cold marketing is done only in the small scale industries

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